Saturday, December 24, 2011

Thanking Supporters

I'm really grateful to the incredible team I get to work with every day. These people dedicate their lives to improving the welfare of the most exploited group of animals on earth, farmed animals. As a nonprofit, we rely on the generosity of people just like you. Most are not vegans or vegetarians, but all have - for one reason or another - expanded their circle of compassion to include cows and pigs and chickens. They allow us to save lives. They make our job easier, and they help shine a light in what can feel like a very dark world.

A Thank You video is a wonderful way to thank supporters. I recommend it for all nonprofits. Showcase how your organization is grateful for donors and volunteers. Studies show that people are more likely to give when they know your organization as human, so introduce staff by their name and title. People are also more likely to want to help your animal group if you highlight people interacting directly with those you rescue.

And while we were lucky to have a very skilled videographer create this video, you don't need fancy equipment to make something people relate to. Groups, like Techsoup, often offer items like Flip videos at discounted rates to qualified charities (it's how we got our first Flip) and supporters are usually willing to donate in kind (it's how we got our second HD video camera).

So check out our Thank You video and think of ways you can incorporate this type of donor communication with your small or medium sized nonprofit!

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